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Business Administration/Media Management and Digital Media

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Quick Overview

  • University Pforzheim University of Applied Sciences – Design, Technology, Economics and Law
  • Degree Bachelor
  • Degree Bachelor of Science, B.Sc.
  • Study Type Undergraduate
  • Mode of admission local admisssion restriction
  • Standard period of study (amount) 7 semesters
  • Study Mode (elucidation) full time
  • Location (main / branches campus) Pforzheim
  • Admission semester summer and winter semester
  • Subject

    Das Business Administration gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

     Business Administration

    Das Media Management gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

     Media Management

  • Areas of Concentration Consumer and Advertising Psychology, Marketing, Media and Corporate Communication, Media Management, New Media
  • Field of study
    • Main instruction language German
    • Further language(s) English
    • Annotation of the Higher Education Institution Media Management and Advertising Psychology integrated into an in-depth Business Administration degree course

      The optimum combination of Media Management and Advertising Psychology as part of Business Psychology, embedded in an in-depth Business Administration degree course. This creates the best conditions for a successful career start after graduation.

      Our practice-oriented degree course offers you the opportunity to study the three highly dynamic areas of media and to understand markets and consumers by combining Media Management and Advertising Psychology in your course.

      Specialisation in Advertising Psychology: Advertising Psychology is a sub-discipline of Business Psychology and explores how advertising and corporate communication affect consumers. The degree course provides you with psychological knowledge and methods in an academically in-depth and practical form.

      Specialisation in Media Management: Media Management deals both with the use of media in corporate communication and with imparting the know-how necessary to work in various functions within media companies.
    • Course Website
  • Access and Admission Requirements
    • Mode of admission local admisssion restriction
    • Admission semester summer and winter semester
    • 90% of study places are awarded via the university’s internal selection procedure with the following selection criteria:
      Initially, a weighted overall grade is calculated for the higher education entrance qualification. This is determined as follows:
      Average grade in the university entrance exam (HZB) - 50 %
      Individual grades of the qualification for admission to higher education in Mathematics – 30%
      Individual grades of the qualification for admission to higher education in English – 20%
      Then a weighted grade for the selection procedure, determined as follows:
      Weighted overall grade for the qualification for admission to higher education – 70%
      Result of the academic ability test – 30%
      Participation in the academic ability test is voluntary; it can improve your chances of gaining a place to study but can never diminish them.
      more information regarding admission requirements
  • Programme Dates and Deadlines
  • Tuition Fee
  • Contact / contact person

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