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BBA/International Marketing

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Quick Overview

  • University Pforzheim University of Applied Sciences – Design, Technology, Economics and Law
  • Degree Bachelor
  • Degree Bachelor of Science, B.Sc.
  • Study Type Undergraduate
  • Mode of admission local admisssion restriction
  • Beginning Students First-year students can only apply or register for the winter semester.
  • Standard period of study (amount) 7 semesters
  • Study Mode (elucidation) full time; international course
  • Location (main / branches campus) Pforzheim
  • Admission semester winter semester
  • Subject

    Das Business Administration gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

     Business Administration

    Das International Business Administration gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

     International Business Administration

    Das Marketing, Distribution gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

     Marketing, Distribution

  • Areas of Concentration Marketing Instruments, Marketing Management, Market Research
  • Field of study
    • Main instruction language English
    • Further language(s) German
    • Annotation of the Higher Education Institution International Marketing integrated into a well-founded Business Administration degree course

      Studying International Marketing in Pforzheim offers the unique combination of specific expertise in marketing, a broad Business Administration degree course and international exchange. As a Bachelor's degree with a double degree option, a global management degree course such as the Bachelor's degree in International Marketing offers the best conditions for a successful start to a career in an ever-changing global environment.

      Pros of the degree course:
      - Specialisation in marketing from the third semester: the specialisation provides in-depth knowledge in marketing sub-disciplines such as customer psychology, marketing strategy, branding, market research, advertising, communication, pricing, sales channels, etc.
      - Specialisation in marketing abroad or in Pforzheim: if you have a German higher education entrance qualification, you can spend your fourth and fifth semesters abroad at one or two of our partner universities with the option of an additional degree from the partner university ("double degree"). If you have a foreign higher education entrance qualification, you will usually remain in Pforzheim.
    • Course Website
  • Access and Admission Requirements
    • Mode of admission local admisssion restriction
    • Admission semester winter semester
    • 90% of study places are awarded via the university’s internal selection procedure with the following selection criteria:
      Initially, a weighted overall grade is calculated for the higher education entrance qualification. This is determined as follows:
      Average grade in the university entrance exam (HZB) - 50 %
      Individual grades of the qualification for admission to higher education in Mathematics – 30%
      Individual grades of the qualification for admission to higher education in English – 20%
      Then a weighted grade for the selection procedure, determined as follows:
      Weighted overall grade for the qualification for admission to higher education – 70%
      Result of the academic ability test – 30%
      Participation in the academic ability test is voluntary\; it can improve your chances of gaining a place to study but can never lower them.
      more information regarding admission requirements
  • Programme Dates and Deadlines
  • Tuition Fee
  • Internationality
    • International double diploma possible Ja
    • Institution, country, degree Clermont School of Business
      France
      Bachelor in International Business
    • Institution, country, degree ESAN University Lima
      Peru
      Bachelor of Management and Marketing
    • Institution, country, degree University of Wyoming
      USA
      Bachelor of Science in Marketing
    • Institution, country, degree ISCTE Business School Lissabon
      Portugal
      Bachelor in Management
    • Institution, country, degree University of Galway
      Ireland
      Bachelor of Commerce
    • Institution, country, degree Ramon Llul IQS Business School, Barcelona
      Spain
      Bachelor International Marketing in Digital Economy
    • Institution, country, degree University of Ljubljana
      Slovenia
      Dipl. Ekon (un)
    • Institution, country, degree Universität Tec de Monterrey
      Mexico
      Licenciado en Mercadotecnica
    • Institution, country, degree Yuan Ze University
      Taiwan
      Bachelor of Business Administration
    • Institution, country, degree IESEG School of Management, Paris
      France
      Bachelor of Business Administration (Grand Ecole Program)
    • Institution, country, degree Universitas Gadjah Mada Yogyakarta
      Indonesia
      Sarjana Ekonomi
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