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Business Administration/Marketing

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Quick Overview

  • University Pforzheim University of Applied Sciences – Design, Technology, Economics and Law
  • Degree Bachelor
  • Degree Bachelor of Science, B.Sc.
  • Study Type Undergraduate
  • Mode of admission local admisssion restriction
  • Beginning Students First-year students can only apply or register for the winter semester.
  • Standard period of study (amount) 7 semesters
  • Study Mode (elucidation) full time
  • Location (main / branches campus) Pforzheim
  • Admission semester winter semester
  • Subject

    Das Business Administration gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

     Business Administration

    Das Marketing, Distribution gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

     Marketing, Distribution

  • Areas of Concentration Brand Management, Corporate Communications, Customer Management, International Marketing, Marketing Instruments, Marketing Management, Online and Mobile Marketing, Product and Performance Management, Social Media
  • Field of study
    • Main instruction language German
    • Further language(s) English
    • Annotation of the Higher Education Institution Marketing - on the basis of a sound business degree course

      The programme in the Marketing degree course in Pforzheim offers a comprehensive insight into one of the most central functions of business management, namely the positioning and marketing of products, companies and brands. The Bachelor’s degree in Marketing combines the various areas of marketing (such as e.g. product management, digital marketing or brand management) with a broad business administration degree course, thereby establishing the optimum prerequisites for getting your career in marketing management off to a successful start.

      Studying Marketing in Pforzheim means being able to answer the following central questions, which are now crucial to sales:

      How should products be designed so that they can be sold successfully and what pricing scope do you have at your disposal?
      What brand image should be established and what form should market communication take?
      Which approaches are needed to attract and retain customers and what form should distribution, marketing and distribution, and digital marketing take in this context?
    • Course Website
  • Access and Admission Requirements
    • Mode of admission local admisssion restriction
    • Admission semester winter semester
    • 90% of study places are awarded via the university’s internal selection procedure with the following selection criteria:
      Initially, a weighted overall grade is calculated for the higher education entrance qualification. This is determined as follows:
      Average grade in the university entrance exam (HZB) - 50 %
      Individual grades of the qualification for admission to higher education in Mathematics – 30%
      Individual grades of the qualification for admission to higher education in English – 20%
      Then a weighted grade for the selection procedure, determined as follows:
      Weighted overall grade for the qualification for admission to higher education – 70%
      Result of the academic ability test – 30%
      Participation in the academic ability test is voluntary\; it can improve your chances of gaining a place to study but can never lower them.
      more information regarding admission requirements
  • University-wide Dates and Deadlines
  • Tuition Fee
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