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Your search criteria Study Type: UndergraduateBusiness Administration
Quick Overview
- University Leuphana University Lüneburg
- Degree Bachelor of Arts
- Degree Bachelor of Arts, B.A.
- Study Type Undergraduate
- Mode of admission local admisssion restriction
- Beginning Students First-year students can only apply or register for the winter semester.
- Application Deadline for Selection Process The deadline for the Summer Semester 2023 has expired
- Standard period of study (amount) 7 semesters
- Study Mode (elucidation) dual system; including practical semester; part time; part time degree programmes for professionals
- Location (main / branches campus) Lüneburg
- Admission semester winter semester
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Subject
- Areas of Concentration Accounting, Business Administration, Company Management, Digital Marketing, Economics, Financing, Human Resource Management, Human Resources, Innovation Management, Management
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Field of study
- Main instruction language German
- Further language(s) English
- Digital teaching and learning units Blended Learning
- Annotation of the Higher Education Institution In the career-integrated Bachelor in Business Administration, students acquire solid knowledge in Business Administration (e.g. accounting, marketing, investment, finance, company management, human resources, logistics, micro- and macro-economics). They can specialise in one of three areas: Digital Marketing, Human Resource Management or Innovation Management. Related disciplines like business law and empirical research are also covered. The integrated project study makes up almost one third of the career-integrated Business Administration course, which serves to apply practically the knowledge that has been learnt. In addition, the course teaches management techniques over seven semesters (e.g. negotiation, self-management, moderation, presentation, design thinking).
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