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Business Psychology

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Quick Overview

  • University University of Applied Sciences Neu-Ulm
  • Degree Bachelor
  • Degree Bachelor of Science, B.Sc.
  • Study Type Undergraduate
  • Mode of admission local admisssion restriction
  • Application Deadline for Beginning Students The deadline for the Summer Semester 2024 has expired
  • Standard period of study (amount) 7 semesters
  • Study Mode (elucidation) full time
  • Location (main / branches campus) Neu-Ulm
  • Admission semester summer and winter semester
  • Subject

    Das Business Administration gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

     Business Administration

    Das Marketing, Distribution gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

     Marketing, Distribution

    Das Psychology gehört zum Studienbereiche Psychology der Fächergruppe Humanities and Social Sciences.

    Weitere Informationen zum Studienbereich Psychology.

    Weitere Informationen zur Fächergruppe Humanities and Social Sciences.

     Psychology

  • Areas of Concentration Applied Psychodynamics (Coaching, Crisis Management), Human Resources and Staff Management, Marketing, Branding, Strategy, Organisation Development and Consulting, Strategic Market Intelligence
  • Field of study
    • Main instruction language German
    • Further language(s) English
    • Annotation of the Higher Education Institution What makes people tick? And what about groups? Crowds? Markets? The degree in Business Psychology (BSc) at HNU (Neu-Ulm University of Applied Sciences) prepares you for occupations in the fields of

      Marketing & Consumer Behaviour
      Personnel & Organisation
      Communication, Collaboration & Crisis Management.

      The theoretical training in Business Psychology is based on 3 pillars

      Economics,
      Psychology as well as
      Quantitative & Qualitative Methods

      The dual-language theoretical training is taught by professors and lecturers with practical experience and complemented by a practical semester and a practice-oriented academic thesis, which are usually supervised in cooperation with companies/organisations/authorities.
    • Course Website
  • Access and Admission Requirements
  • Programme Dates and Deadlines
  • Contact / contact person
  • University Portrait
    „Through the successful combination of practical experience, well-grounded theory and international orientation, students at the HNU are optimally prepared for management positions.”
    Prof. Dr. Uta M. Feser
    President, Neu-Ulm University of Applied Science
    Image: View of the Neu-Ulm university building
    Detailed portrait Research map
    Perfect mix of practice an theory

    The Neu-Ulm University of Applied Sciences (HNU) is a business school with an international network. In their bachelor and master degree programmes, the faculties “Business and Economics”, “Information Management” and “Healthcare Management” prepare the students for management positions.
    In dual curricula, like the studies with intensive practical experience or the co-operative studies based on the Ulm Model, specialized knowledge is passed on to the students and thus prepares them for the demands of working life. Numerous joint projects and cooperation with companies enable the students to network with future employers from the first semester on.

    Icon: uebersicht
    a business school with an international network
    Icon: uebersicht
    numerous joint projects and cooperation with companies
    Studies and teaching

    An essential component of all degree programmes are business studies, which are, depending on the degree programme, combined with technology, design, IT or healthcare management. The students are prepared industry-specifically to management positions.

    To prepare the students not only for the regional but also the global job market, international exchange is supported. For that reason, the HNU is partner of numerous universities around the globe, where the students can spend one or more semesters. In two degree programmes, the students can do a double degree, where they send several semesters at the Oulu University of Applied Sciences in Finland and thus receive two degrees. In the two master degree programmes Business Intelligence and Business Analytics and International Enterprise Information Management, the exchange semester is mandatory.

    Icon: studium
    mix of practice and theory
    Icon: studium
    is partner of numerous universities around the globe
    Image: Students learning in the library.
    Image: View of Building B at Neu-Ulm University of Applied Sciences
    Image: Students listening to a lecture in the lecture hall.

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