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Your search criteria Study Type: UndergraduateApplied Business Psychology
Quick Overview
- University Ostbayerische Technische Hochschule Amberg-Weiden
- Degree Bachelor of Arts
- Study Type Undergraduate
- Mode of admission without admission restriction
- Deadline for Beginning Students 15.11.2024 — 15.01.2025
- Standard period of study (amount) 7 semesters
- Study Mode (elucidation) dual system; full time
- Location (main / branches campus) Weiden
- Admission semester summer and winter semester
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Subject
- Areas of Concentration Cultural Psychology, Health Psychology, Organisational Psychology
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Field of study
- Main instruction language German
- Digital teaching and learning units E-Learning
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Annotation of the Higher Education Institution
How do people make economic decisions? What distinguishes your behaviour in markets, companies or certain industries? Which criteria influence consumer behaviour - and what can companies learn from it? How do you recognise suitable applicants? How do you successfully design change processes?
If you are interested in these questions, our Bachelor of Applied Business Psychology is right for you. You will learn to apply psychological knowledge about human thinking, feeling, decision-making and acting to economic questions and facts. You use methods of empirical social research to investigate work and consumption-related issues. Among other things, you will develop concepts for consumer-oriented product design or change management. With this know-how, you can assess economic situations in a targeted manner and take on specialist and management tasks. - Course Website
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