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Online Marketing & Marketing Management (dual)

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Quick Overview

  • University IST Hochschule für Management
  • Degree Bachelor of Arts
  • Study Type Undergraduate
  • Mode of admission without admission restriction
  • Standard period of study (amount) 7 semesters
  • Study Mode (elucidation) distance studies; dual system; including practical semester; with integrated professional training
  • Location (main / branches campus) Düsseldorf
  • Admission semester summer and winter semester
  • Subject

    Das Business Administration gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

     Business Administration

    Das Marketing, Distribution gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

     Marketing, Distribution

  • Areas of Concentration Advertising and Media Psychology, Brand Communication, Corporate Communications, General Management, Marketing, Marketing Management, Online Marketing, Social Media
  • Field of study
    • Main instruction language German
    • Digital teaching and learning units E-Learning, Blended Learning
    • Course Website
  • Access and Admission Requirements
    • Mode of admission without admission restriction
    • Admission semester summer and winter semester
    • The dual Bachelor's degree programme in 'Online Marketing & Marketing Management' requires entering into a contractual cooperation with a training company. The IST University of Applied Sciences will be happy to advise you on choosing an appropriate practice partner.

      In order to be admitted to the degree course, you have the general higher education entrance qualification, university of applied sciences entrance qualification or an equivalent school leaving certificate. Even without this qualification, you have the opportunity to study at the IST University of Applied Sciences. You must have at least 2 years of professional training and a master craftsperson's certificate or advanced continuing education (e.g. as a Chamber of Commerce and Industry (IHK) business administrator) or You must have completed at least 2 years of professional training and can prove at least 3 years of professional experience.
      more information regarding admission requirements
  • Programme Dates and Deadlines
    • Sommersemester 2025
      • Lecture period
      • 01.04.2025 — 30.09.2025
    • Wintersemester 2025/2026
      • Lecture period
      • 01.10.2025 — 31.03.2026
  • Tuition Fee
  • Contact / contact person

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