Results 1 of 1 total

Your search criteria Study Type: Undergraduate
Alter Search
Study Type (1)
Programme characteristics
Mode of admission
Degree
Modes of study
(elucidation)
kind of Master
Subject Groups
Areas of Study
Fields of Study
University & Regions
Type of Institution
Federal state

Subjects, Specialties, Faculties

Previous Degree Program Next Degree Program

Business Administration/Consumer Psychology and Market Research

Add to Watchlist (Please login)

Quick Overview

  • University Pforzheim University of Applied Sciences – Design, Technology, Economics and Law
  • Degree Bachelor
  • Degree Bachelor of Science, B.Sc.
  • Study Type Undergraduate
  • Mode of admission local admisssion restriction
  • Beginning Students First-year students can only apply or register for the winter semester.
  • Standard period of study (amount) 7 semesters
  • Study Mode (elucidation) full time
  • Location (main / branches campus) Pforzheim
  • Admission semester winter semester
  • Subject

    Das Business Administration gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

     Business Administration

  • Areas of Concentration Communications Research, Consumer Behaviour, Evaluation Methods, Market and Consumer Psychology, Market Research, Survey Methods
  • Field of study
    • Main instruction language German
    • Further language(s) English
    • Annotation of the Higher Education Institution Consumer Psychology and Market Research integrated into an in-depth Business Administration degree course

      This degree course is virtually unique in Germany and combines consumer psychology as a sub-discipline of business psychology with a well-founded degree in Business Administration. With your Bachelor's degree, you have the best prerequisites for a successful start in an exciting and varied career.

      The degree course teaches theoretical foundations and research methods of psychology. Key research topics include perception, emotion, motivation, attitude and learning processes.

      As an application- and practice-oriented discipline, focus is on the psychology of buyer behaviour.

      The foundation: a broad Business Administration degree course (with international economics, quantitative methods/statistics, legal fundamentals) qualifies you to apply the acquired psychological principles in a narrower marketing-oriented and business administration environment. Your degree course is geared towards the labour market of the future.
    • Course Website
  • Access and Admission Requirements
    • Mode of admission local admisssion restriction
    • Admission semester winter semester
    • 90% of study places are awarded via the university’s internal selection procedure with the following selection criteria:
      Initially, a weighted overall grade is calculated for the higher education entrance qualification. This is determined as follows:
      Average grade in the university entrance exam (HZB) - 50 %
      Individual grades of the HZB in Mathematics – 30%
      Individual grades of the HZB in English – 20%
      A weighted grade for the selection procedure is thus determined as follows:
      Weighted overall grade for the qualification for admission to higher education – 70%
      Result of the academic ability test – 30%
      Participation in the academic ability test is voluntary\; it can improve your chances of gaining a place to study but can never reduce them.
      more information regarding admission requirements
  • Programme Dates and Deadlines
  • Tuition Fee
  • Contact / contact person

You may also be interested in

[Translate to English:] Absolventen der Universität Bonn (Foto: Volker Lannert/Rheinische-Friedrich-Wilhelms-Universität Bonn)

Doctoral studies

Guidance and tips for your doctoral project and comprehensive search options, with detailed information about doctoral studies at German higher education institutions.

Doctoral studies
[Translate to English:] studieren und promovieren in Deutschland

About us

The Higher Education Compass offers information about higher education institutions in Germany, and is the only portal in Germany based on information from the higher education institutions themselves.

About us