Business Administration/Marketing Communication and Digital Marketing

Quick Overview

University Pforzheim University of Applied Sciences Design, Technology, Economics and Law
Degree Bachelor

Degree Bachelor of Science, B.Sc.
Study Type Undergraduate
Mode of admission local admisssion restriction
Application Deadline for Beginning Students Wirtschaft und Recht sowie Technik: > Bachelor WS 15.07. SS 15.01. > Master: Die Bewerbungsfristen entnehmen Sie bitte der Homepage des jeweiligen Studiengangs. Gestaltung: > Bachelor und Master: WS 30.04. SS 30.10.
Standard period of study (amount) 7 semesters
Study Mode (elucidation) full time
Location (main / branches campus) Pforzheim
Admission semester summer and winter semester
Subject

Das Business Administration gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.
Weitere Informationen zum Studienbereich Economic Sciences.
Weitere Informationen zur Fächergruppe Economic Sciences, Law.
Business Administration

Das Marketing, Distribution gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.
Weitere Informationen zum Studienbereich Economic Sciences.
Weitere Informationen zur Fächergruppe Economic Sciences, Law.
Marketing, Distribution
Areas of Concentration Communication Management, Communication Policy Instruments, Marketing Management, New Communication Technologies

Field of study
- Main instruction language German
- Further language(s) English
- Annotation of the Higher Education Institution Marketing Communication and Digital Marketing in the Business Administration degree course
  
  Your opportunity for a unique university education in the field of communication management and digital market communication. The degree course combines business administration and communication science and thus prepares you perfectly for your career entry.
  
  You will gain relevant academic knowledge in marketing and communication science as well as in closely related subject areas such as advertising psychology, market research or competition law.
  
  Training courses in moving images, storytelling and content marketing, search engine optimisation, strategic planning, social media marketing as well as photography and the production of digital media give you practical insights into the creative realisation of marketing communication.
  
  In concrete practical projects, you work as a team to develop strategies and concepts for the marketing communication of companies, non-profit organisations, agencies and media.
  
  As a graduate, our excellent contacts with the communications industry and the branded goods industry as well as our highly qualified teaching staff make you extremely attractive for future employers.
- Course Website
- Link to the programme in the Accreditation Council database
- Link to the Higher Education Institution ranking at CHE
Access and Admission Requirements
- Mode of admission local admisssion restriction
- Admission semester summer and winter semester
- 90% of study places are awarded via the university’s internal selection procedure with the following selection criteria:
  Initially, a weighted overall grade is calculated for the higher education entrance qualification. This is determined as follows:
  Average grade in the university entrance exam (HZB) - 50%
  Individual grades of the qualification for admission to higher education in Mathematics – 30%
  Individual grades of the qualification for admission to higher education in English – 20%
  Then a weighted grade for the selection procedure, determined as follows:
  Weighted overall grade for the qualification for admission to higher education – 70%
  Result of the academic ability test – 30%
  Participation in the academic ability test is voluntary; it can improve your chances of gaining a place to study but can never diminish them.
  more information regarding admission requirements
Programme Dates and Deadlines
- Sommersemester 2025
- - Lecture period
  - Wintersemester: Ende September bis Ende Januar Sommersemester: Mitte März bis Anfang Juli
  - Application Deadlines for Germans and Inhabitants
    Beginning Students
    
    Wirtschaft und Recht sowie Technik: > Bachelor WS 15.07. SS 15.01. > Master: Die Bewerbungsfristen entnehmen Sie bitte der Homepage des jeweiligen Studiengangs. Gestaltung: > Bachelor und Master: WS 30.04. SS 30.10.
- Wintersemester 2024/2025
- - Application Deadlines for Germans and Inhabitants
    Beginning Students
    
    Wirtschaft und Recht sowie Technik: > Bachelor WS 15.07. SS 15.01. > Master: Die Bewerbungsfristen entnehmen Sie bitte der Homepage des jeweiligen Studiengangs. Gestaltung: > Bachelor und Master: WS 30.04. SS 30.10.
    
    Advanced Semester
    
    siehe Bewerbungsfristen
  - Application Deadlines for International Students from the European Union
    Bewerbungsfrist EU-Ausländer siehe Bewerbungsfristen für Studienanfänger
  - Application Deadlines for International Students from Countries that are not EU Members
    Bewerbungsfrist Nicht-EU-Ausländer siehe Bewerbungsfristen für Studienanfänger
Tuition Fee
- Tuition fee more information regarding tuition fees
Contact / contact person
- International Students and applicants are kindly requested to contact the International Office:
- Akademisches Auslandsamt/International Programs
- Street address Tiefenbronner Straße 65, 75175 Pforzheim
- aaa(at)hs-pforzheim.de
- Internetpage of the institution
- Contact / contact person for this program
- markom(at)hs-pforzheim.de
- Zentrale Studienberatung
- Street address Tiefenbronner Straße 65, 75175 Pforzheim
- Internetpage of the institution
- Contact Frau Claudia Röseling
- Function Leiterin
- Phone 07231 28-6132
- Fax 07231 28-6666
- zsb(at)hs-pforzheim.de
- Internet page

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