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Higher education institutions
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Your search criteria Study Type: Second cycleMedia Management
Quick Overview
- University Bauhaus-Universität Weimar
- Degree Master
- Degree Master of Arts, M.A.
- Study Type Second cycle
- Mode of admission local admisssion restriction
- Beginning Students First-year students can only apply or register for the winter semester.
- Standard period of study (amount) 4 semesters
- Study Mode (elucidation) full time
- Location (main / branches campus) Weimar
- Admission semester winter semester
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Subject
- Areas of Concentration Innovation and Creative Management, International Management and Media, Marketing and Media, Media Economics, Media Law, Media Management
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Field of study
- Target group Bachelor's graduates of Media Studies, Media Industry, Media Economy, Economics with a high Economics component
- kind of Master course according to the KMK consecutive
- Main instruction language German
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Annotation of the Higher Education Institution
The Master's degree programme in Media Management at the Bauhaus University Weimar provides a complementary perspective on the dynamics of media markets: Analyse monopoly situations, develop digital marketing strategies, research innovation processes. We examine traditional and digital media products, media companies, media consumption and media markets from an economic and business, social and cultural perspective.
In doing so, we rely on theory-based and empirical research methodology as well as case studies. This academic perspective is also supplemented in workshops and lectures ("media terrace") with representatives from practice. As a result, this enables our graduates to keep up with and shape the profound changes in the digital media industry and rapidly changing work environments.
In Weimar, you can customise your studies and work independently – looking at other areas of study with the help of Bauhaus and elective modules is also part of the Bauhaus tradition. Accordingly, interdisciplinary studies and close ties to the business world and the (local) start-up scene are important components of our studies. In addition to studying, the Gründerwerkstatt neudeli offers many opportunities for self-realisation, whether in the form of its own spin-off or by participating in the wide range of workshops. - Course Website
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Link to the programme in the Accreditation Council database
- Access and Admission Requirements
- University-wide Dates and Deadlines
- Contact / contact person
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University Portrait
„Shaping our future together: The Bauhaus-Universität Weimar offers the right constructive and dynamic environment to drive sustainable change in a concrete and applied way.”Prof. Peter BenzPresident of Bauhaus-Universität Weimar
Are you Bauhaus?Architecture and Urban Studies, Civil Engineering, Art and Design, and Media: the Bauhaus-Universität Weimar has a clear profile. In the sciences and arts, work at the university centres on concept development, construction, and design of contemporary and future living spaces - all with analytical, creative and innovative drive. The spectrum of the four faculties is grounded in a combination of scientific, technical and creative-artistic work. As a link to the roots of the historical Bauhaus school under Walter Gropius, the »Bauhaus« in the university's name stands for experimentation, openness, creativity and internationalism.
experimentation, openness, creativity and internationalism
project-oriented work encourages personal developmentStudies and teachingsThe Bauhaus-Universität Weimar’s broad spectrum encompasses around 40 degree programmes and courses of study, ranging from fine art to design, visual communication, media design, media science, media informatics, architecture, civil engineering, engineering and the environment, and management. In every scientific or academic field, as in artistic development, practical relevance plays a vital role. Project-oriented work encourages personal development and in combination with excellent research and coursework ensures outstanding future prospects.
around 40 degree programmes and courses of study
practical relevance plays a vital roleResearch and support for emerging scholarsResearch at the Bauhaus-Universität Weimar is diverse, international and interdisciplinary. In addition to the research concentrations "Digital Engineering" and "Cultural Scientific Media Research" there are other fields of research, such as "City, Architecture and Environment," "Material and Construction" and "Art.Design.Science." In every branch of research, the Bauhaus-Universität Weimar supports young scholars in a variety of ways. Structured doctoral programmes offer intensive advising, while teamwork, the curriculum and practical relevance set the conditions for successful completion of a Ph.D.
Research at the Bauhaus-Universität Weimar is diverse, international and interdisciplinary
supports young scholars in a variety of ways
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