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Creative Direction

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Quick Overview

  • University Pforzheim University of Applied Sciences – Design, Technology, Economics and Law
  • Degree Master
  • Degree Master of Arts, M.A.
  • Study Type Second cycle
  • Mode of admission local admisssion restriction
  • Beginning Students First-year students can only apply or register for the winter semester.
  • Standard period of study (amount) 3 semesters
  • Study Mode (elucidation) full time
  • Location (main / branches campus) Pforzheim
  • Admission semester winter semester
  • Subject

    Das Industrial Design, Product Design gehört zum Studienbereiche Design der Fächergruppe Art, Music, Design.

    Weitere Informationen zur Fächergruppe Art, Music, Design.

     Industrial Design, Product Design

  • Areas of Concentration Creative competence, Creative Leadership, Creative market competence
  • Field of study
    • Target group The Master of Arts course in Creative Direction is aimed at graduate designers with a Bachelor's or Diplom degree.
    • kind of Master course according to the KMK consecutive
    • Main instruction language German
    • Annotation of the Higher Education Institution Design is more than the enrichment of the commodity world with constantly new covers and products; it is the socially responsible and sustainable design of cultural worlds that are constantly renewed. To analyse the given, to question the existing, to open up new possibilities and to develop creative forecasts – this is what designers do nowadays. In this context, Creative Direction also stands for the skills that make up leadership qualities, for decisive and continuous innovation potential – or in short: for Creative Leadership. As a designer and manager in one, a creative manager combines creative skills with critical ability and analytical observation skills. In addition to creative competence, you also need leadership skills and comprehensive methodological knowledge.

      Prof. Thomas Gerlach: "MACD graduates are creative experts in innovation, art direction, design thinking and innovative empathic market development. The focus is on developing their creative competence and leadership personality. Psychology, behavioural research, philosophy, ethics and other cognitive sciences form the basis for this. The MACD teams are international, come from all areas of design and make diverse learning experiences with specific tasks from business/society and interdisciplinary issues."
    • Course Website
    • Akkreditierungsrat Logo
      Link to the programme in the Accreditation Council database
  • Access and Admission Requirements
    • Mode of admission local admisssion restriction
    • Admission semester winter semester
    • Above-average degree from a recognised academy of design, very good knowledge of German (equivalent to a score of 4.5 in a German as a foreign language test), a letter of recommendation/reference from an academic institution and/or a non-academic company/institution, submission of the applicant's own design work and successful completion of the university's aptitude test
      more information regarding admission requirements
    • Completion of first university degree Bachelor/Bakkalaureus

      Minimum requirements for first university degree:
      • Required ECTS credits: 180

      For this degree programme, you should have gained your first university qualification in one of the following subjects groups or areas of study:
      • Subject group: Art, Music, Design
      • Area of study: Design
  • University-wide Dates and Deadlines
  • Tuition Fee
  • Contact / contact person

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