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Event Marketing

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Quick Overview

  • University Chemnitz University of Technology
  • Degree Master
  • Degree Master of Business Administration, MBA
  • Study Type Second cycle
  • Mode of admission without admission restriction
  • Deadline for Beginning Students fortlaufende Bewerbung möglich
  • Standard period of study (amount) 4 semesters
  • Study Mode (elucidation) part time; part time degree programmes for professionals
  • Location (main / branches campus) Chemnitz
  • Admission semester summer and winter semester
  • Subject

    Das Economic Sciences, Economics gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

     Economic Sciences, Economics

    Das Marketing, Distribution gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

     Marketing, Distribution

    Das Sport, Event, Culture Management gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

     Sport, Event, Culture Management

  • Areas of Concentration Brand Strategies, Consumer Behaviour/Customer Relationship Management, Event Controlling, Event Production, Event Law, Event Design, Operative Event Planning and Event Production, Financing/Organisation of Event Agencies, General Management, Marketing Communication and Event Communication, Project Management, Social Media Fairs, Sponsoring
  • Field of study
    • Target group All interested candidates who see their professional future in the experience-oriented field of live communication and who want to take responsibility for the planning and design of events of all kinds, e.g. corporate events, public events, festivals, congresses or sports events – regardless of whether they are in-person, hybrid or virtual. The degree course is aimed at both specialised event managers and employees who want to work on modern communication campaigns in marketing departments of companies in all industries.
    • kind of Master course according to the KMK providing further education
    • Main instruction language German
    • Annotation of the Higher Education Institution career-integrated Master's degree with e-learning and self-study sections as well as seminar phases with a strong practical component (current employment or employment contract not required)

      Online/hybrid seminar phases: approx. 15-20 seminar phases, usually once a month on Fridays and Saturdays during the first three semesters, Master's thesis in the fourth semester

      Applications are possible at any time until the maximum number of participants has been reached

      The career-integrated Master's degree course in Event Marketing is set up at the Chemnitz University of Technology Centre for Knowledge and Technology Transfer (ZWT). It is realised in cooperation with TUCed –An-Institut für Transfer und Weiterbildung GmbH (TUCed)
    • Course Website
  • Access and Admission Requirements
    • Enrollment Enrollment does not take place at the University. For implications on student status, please contact the University.
    • Mode of admission without admission restriction
    • Admission semester summer and winter semester
    • - First certificate of academic degree with at least 180 ECTS, regardless of subject
      - At least one year of professional experience (work placements are recognised)
      more information regarding admission requirements
    • Completion of first university degree alle Abschlüsse
    • Required practical experience In addition to completing your first university degree, you need the following practical experience to be admitted onto this degree programme:
      • 1 year Work experience
  • Programme Dates and Deadlines
  • Tuition Fee
    • Tuition fee 3.495 EUR / Semester
    • Annotation to the tuition fee EUR 13,980 total tuition fees + EUR 575 total examination fees (EUR 143.75 per semester)
  • Contact / contact person