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Customer Relationship Management (CRM)

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Quick Overview

  • University Chemnitz University of Technology
  • Degree Master
  • Degree Master of Business Administration, MBA
  • Study Type Second cycle
  • Mode of admission without admission restriction
  • Beginning Students First-year students can only apply or register for the winter semester.
  • Standard period of study (amount) 4 semesters
  • Study Mode (elucidation) part time; part time degree programmes for professionals
  • Location (main / branches campus) Chemnitz
  • Admission semester winter semester
  • Subject

    Das Business Administration gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

     Business Administration

    Das Business Management, Organization Management gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

     Business Management, Organization Management

    Das Marketing, Distribution gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

     Marketing, Distribution

  • Areas of Concentration Big Data, Business Informatics, Business Processes, CRM, Customer Relationship Management, Customer Relationship Management, Customer Loyalty, Buyer Behaviour, Databases, Online Marketing, Direct Marketing, Sales Management, Change Management, Marketing, Project Management and Data Management, Relationship Marketing, Social Media
  • Field of study
    • Target group Choose this degree course if you see your future in marketing management, marketing and distribution or customer service and want to view CRM not only as a purely technological solution, but also want to manage customer relationships holistically. The unique Master's degree course opens up a variety of job opportunities in companies, NPOs or institutes of all industries not only in service and industrial markets but also in e-commerce, trade, high-tech industries, etc.
    • kind of Master course according to the KMK providing further education
    • Main instruction language German
    • Annotation of the Higher Education Institution career-integrated Master's degree with e-learning and self-study sections as well as seminar phases with a strong practical component (current employment or employment contract not required)

      Online/hybrid seminar phases: approx. 15-20 seminar phases, usually once a month on Fridays and Saturdays during the first three semesters, Master's thesis in the fourth semester

      Applications are possible at any time until the maximum number of participants has been reached

      The career-integrated Master’s degree course in Customer Relationship Management is set up at the Chemnitz University of Technology Centre for Knowledge and Technology Transfer (ZWT). It is realised in cooperation with TUCed –An-Institut für Transfer und Weiterbildung GmbH (TUCed)
    • Course Website
  • Access and Admission Requirements
    • Enrollment Enrollment does not take place at the University. For implications on student status, please contact the University.
    • Mode of admission without admission restriction
    • Admission semester winter semester
    • - First certificate of academic degree with at least 180 ECTS, regardless of subject
      - At least one year of professional experience (work placements are recognised)
      more information regarding admission requirements
    • Completion of first university degree alle Abschlüsse
    • Required practical experience In addition to completing your first university degree, you need the following practical experience to be admitted onto this degree programme:
      • 1 year Work experience
  • Programme Dates and Deadlines
  • Tuition Fee
    • Tuition fee 3.495 EUR / Semester
    • Annotation to the tuition fee EUR 13,980 total tuition fees + EUR 550 total examination fees (EUR 137.50 per semester)
  • Contact / contact person