Brand and Media Management

Quick Overview

University Technical University of Applied Sciences Würzburg-Schweinfurt
Degree Master of Arts

Degree Master of Arts, M.A.
Study Type Second cycle
Mode of admission local admisssion restriction
Beginning Students First-year students can only apply or register for the winter semester.
Standard period of study (amount) 3 semesters
Study Mode (elucidation) full time
Location (main / branches campus) Würzburg
Admission semester winter semester
Subject

Das Business Consultancy gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.
Weitere Informationen zum Studienbereich Economic Sciences.
Weitere Informationen zur Fächergruppe Economic Sciences, Law.
Business Consultancy

Das Marketing, Distribution gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.
Weitere Informationen zum Studienbereich Economic Sciences.
Weitere Informationen zur Fächergruppe Economic Sciences, Law.
Marketing, Distribution

Das Media Management gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.
Weitere Informationen zum Studienbereich Economic Sciences.
Weitere Informationen zur Fächergruppe Economic Sciences, Law.
Media Management

Das Online Media gehört zum Studienbereiche Journalism, Publishing Studies der Fächergruppe Language and Cultural Studies.
Weitere Informationen zum Studienbereich Journalism, Publishing Studies.
Weitere Informationen zur Fächergruppe Language and Cultural Studies.
Online Media
Areas of Concentration Brand Management, Brand Management, Brand Strategies, Business Models, Communication, Market Research, Media Strategies, Online Marketing, Project Management, Social Media Marketing

Field of study
- Main instruction language German
- Digital teaching and learning units E-Learning
- Course Website
- Link to the Higher Education Institution ranking at CHE
Access and Admission Requirements
- Mode of admission local admisssion restriction
- Admission semester winter semester
- The following are mandatory:
  - A completed university degree in the disciplines of Brand Management, Media Management, Marketing Management, Business Administration
  - Average grade in the Bachelor's degree course of 2.5 or better
  - 210 ECTS
  
  Further selection based on the following criteria:
  
  - Relevant theoretical experience worth at least 20 ECTS in the areas of marketing, brands and/or media (evidenced by a completed form as well as meaningful grade overviews and/or module descriptions)
  
  - Relevant practical experience in the form of a full-time work placement of at least 20 weeks in the areas of marketing, brands and/or media (evidenced by meaningful work placement certificates and references)
  
  - Good to very good business administration knowledge, evidenced by courses in Business Administration, Economics, Statistics and Law.
  
  The final selection is made for more than 30 applicants who meet all of the criteria mentioned above using the grade average in the completed Bachelor's degree.
- Completion of first university degree
  Bachelor/Bakkalaureus, Diplom
  (and other qualifications, provided that they are recognised as being equivalent)
  
  Minimum requirements for first university degree:
  - Minimum grade: 2.50
  - Required ECTS credits: 210
  For this degree programme, you should have gained your first university qualification in one of the following subjects groups or areas of study:
  - Area of study: Economic Sciences
- Required practical experience
  In addition to completing your first university degree, you need the following practical experience to be admitted onto this degree programme:
  - 20 weeks Work experience in the field of Marketing, Brands and/or Media
Programme Dates and Deadlines
- Wintersemester 2024/2025
- - Lecture period
  - 01.10.2024 — 14.03.2025
    bitte entnehmen Sie die Dauer der Vorlesungszeit der Webseite: https://www.fhws.de/studium-an-der-fhws/bewerbung-immatrikulation-pruefungen-praktikum/
  - Application Deadlines for Germans and Inhabitants
    Beginning Students
    
    01.05.2025 — 15.07.2025
    Bitte beachten Sie evtl. Abweichungen bei den Fristen auf www.fhws.de
    
    Advanced Semester
    
    01.05.2025 — 15.07.2025
    Bitte beachten Sie evtl. Abweichungen bei den Fristen auf www.fhws.de
Contact / contact person
- International Students and applicants are kindly requested to contact the International Office:
- Hochschulservice Internationales/International Office
- Street address Tiepolostraße 6, 97070 Würzburg
- Phone 0931 3511-6500
- Fax 0931 3511-6154
- international(at)thws.de
- Internetpage of the institution
- Contact / contact person for this program
- Bezeichnung Kontaktstelle Technische Hochschule Würzburg-Schweinfurt Fakultät Wirtschaftswissenschaften
- Street address Münzstr. 12, 97070 Würzburg
- Phone 0931 / 3511-9602
- Fax 0931 / 3511-9610
- dekanat.fwiwi(at)thws.de
- Allgemeine Studienberatung
- Street address Münzstraße 12, 97070 Würzburg
- Phone 0931 3511-6180
- Phone 2 0931 3511 8265
- studienberatung(at)thws.de
- Internetpage of the institution
- Contact Frau Monika Hahn
- Function Studienberatung
- Phone 0931 3511 8265
- studienberatung(at)thws.de

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