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Media and Data-driven Business

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Quick Overview

  • University Baden-Wuerttemberg Cooperative State University
  • Degree Master of Arts
  • Degree Master of Arts, M.A.
  • Study Type Second cycle
  • Mode of admission without admission restriction
  • Deadline for Beginning Students 01.02.2025 — 30.06.2025
  • Standard period of study (amount) 4 semesters
  • Study Mode (elucidation) dual system; part time; part time degree programmes for professionals; with integrated professional experience
  • Location (main / branches campus) Bad Mergentheim, Friedrichshafen, Heidenheim, Heilbronn, Horb, Karlsruhe, Lörrach, Mannheim, Mosbach, Ravensburg, Stuttgart, Villingen-Schwenningen
  • Admission semester summer and winter semester
  • Subject

    Das Media Management gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

     Media Management

  • Areas of Concentration Brand Management & Communication, Media & Communication, Media Innovation Management
  • Field of study
    • Target group Bachelor's degree graduates with at least one year of professional experience (otherwise, our continuing education offer is open to you to enable seamless transition from your Bachelor's to your Master's degree course.)
    • kind of Master course according to the KMK providing further education
    • Main instruction language German
    • Further language(s) English
    • Annotation of the Higher Education Institution In the Master Media and Data-driven Business you will first deal with the economic, psychological and technological management content and learn scientific methods. Based on this, you can choose whether you would like to specialise your knowledge in the specialisation options or whether you would like to broaden your knowledge specialising on your personal preferences, previous knowledge and professional orientation.

      During your degree you will learn important concepts from the areas of communication and brand management, social media and online marketing, strategy and business modelling (digital, content-based, user-oriented) as well as data analysis and platform management. Common to all digital concepts is a data-centric approach with a focus on the users.

      In addition, we impart practice-relevant methodological knowledge such as user-centred design, data analytics & visualization, campaign management and experimental research (e.g. A/B testing). Through the close integration of theory and practice, you will gain experience in developing your professional skills and finding innovative solutions to problems.
    • Course Website
  • Access and Admission Requirements
    • Mode of admission without admission restriction
    • Admission semester summer and winter semester
    • The DHBW CAS Master’s degree programme is a continuing education and career-integrated programme. The following admission requirements must be met to commence studies:

      - You have successfully completed a Bachelor's degree (or comparable), regardless of which university, university of applied sciences or cooperative university it is from.

      - After completing your bachelor's degree, you have worked and gained experience of at least one year in a job suitable for your desired degree programme. You have completed your Bachelor's degree and do not want to waste any time or you don’t yet have a full year of professional experience? Then take advantage of our continuing education offer and, if necessary, have your modules credited to a Master's degree course later on.

      - At work you can implement the knowledge acquired in the Master’s programme.

      - Your employer is informed about your application for the Master's programme.

      - The content of the degree course matches the work you do.
      more information regarding admission requirements
    • Completion of first university degree Bachelor/Bakkalaureus

      Minimum requirements for first university degree:
      • Minimum grade: 2.50
    • Required practical experience In addition to completing your first university degree, you need the following practical experience to be admitted onto this degree programme:
      • 12 months Work experience in the field of in a subject-relevant field
  • Programme Dates and Deadlines
  • Tuition Fee
    • Tuition fee 4.225 EUR / Semester
    • Annotation to the tuition fee The Dual Master’s is funded entirely from tuition fees. The fees include lecture notes, exam fees, student services and administrative fees. A one-time registration fee of EUR 300 will be charged at the start of the course.
  • Contact / contact person
    • International Students and applicants are kindly requested to contact the International Office:
    • Internationale Studiengänge und Kooperationen
    • Street address Friedrichstraße 14, 70174 Stuttgart
    • Phone 0711 320660-15
    • Fax 0711 320660-66
    • gerloff(at)dhbw.de
    • Internetpage of the institution
    • Contact / contact person for this program
    • Bezeichnung Kontaktstelle DHBW CAS, Fachbereich Wirtschaft
    • Contact person Studiengangsmanagement
    • Street address Bildungscampus 13, 74076 Heilbronn
    • Phone 07131 / 3898-098
    • Fax 07131 / 3898-100
    • Allgemeine Studienberatung der DHBW
    • Street address Friedrichstr. 14, 70174 Stuttgart
    • Internetpage of the institution

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