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Your search criteria Study Type: Second cycleMarketing Management
Quick Overview
- University Berlin School of Economics and Law
- Degree Master of Arts
- Degree Master of Arts, M.A.
- Study Type Second cycle
- Mode of admission local admisssion restriction
- Beginning Students First-year students can only apply or register for the winter semester.
- Standard period of study (amount) 3 semesters
- Study Mode (elucidation) full time; international course
- Location (main / branches campus) Berlin
- Admission semester winter semester
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Subject
- Areas of Concentration Brand Management, Current Issues, Data-driven Marketing, Empirical Methods in Marketing, Marketing Project, Marketing Strategy - Planning and Control
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Field of study
- Target group The consecutive course of study provides broad-based training in business administration with an application-oriented focus in marketing management. The curriculum, in particular, takes into account the increasing digitalisation of marketing and the greater role of brand management. Another thematic focus is on the acquisition and application of advanced market research skills.
- kind of Master course according to the KMK consecutive
- Main instruction language German
- Further language(s) English
- Annotation of the Higher Education Institution At least 50% of courses are conducted in English.
- Course Website
- Access and Admission Requirements
- Programme Dates and Deadlines
- Contact / contact person
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University Portrait
About us
The HWR Berlin is one of the largest institutions of higher education in Germany’s capital city. The university is distinguished by a clear focus on providing academic education strongly linked to real world skills, an intensive and diverse programme of research, high quality standards and a strong international approach. Our portfolio of programmes covers private and public sector business and economics, administration, law, security management and engineering. The HWR Berlin has always regarded an international approach as an integral part of its vision and a key element in its higher education programmes and research. We have numerous partnerships with universities around the world.
one of the largest institutions of higher education in Germany’s capital city
has always regarded an international approach as an integral part of its vision and a key element in its higher education programmes and research
A practice-oriented approachAt the HWR Berlin, our approach to academic education is strongly informed by the latest research and aligned with real world skills. Working on the foundation of modern teaching methods, constant quality assurance and quality development, we foster a significant practical application of skills in cooperation with our partners in the business, administrative and legal sectors, and in non-profit organisations and associations. The link between academic theory and applied skills is especially close in the cooperative study programmes, which represent a core element in our portfolio. We foster the ability to seek and engage in dialogue, teamwork, intercultural awareness, entrepreneurial thinking, creativity and an innovative approach to problem solving.
working on the foundation of modern teaching methods, constant quality assurance and quality development
the link between academic theory and applied skills is especially close in the cooperative study programmesDiverse ResearchConducting high-level research with a focus on its applicability, researchers at the HWR Berlin work in five departments, eight internal research Institutes and six An-Institutes conducting research into topics pertaining to Economics and the Social Sciences, the Administrative Sciences, Engineering and Law. A multi-disciplinary research concept promotes the development of shared research foci. The university also maintains an internal programme of research funding. The HWR Berlin is a member of the Institut für angewandte Forschung Berlin e. V. (IFAF).
conducting high-level research with a focus on its applicability
is a member of the Institut für angewandte Forschung Berlin e. V. (IFAF)International FocusOur international focus is an integral component of our institutional philosophy and informs every aspect of our teaching and research programme. Currently maintaining over 180 active partnerships with institutions of higher education on every continent, we are continually seeking to expand and reinforce existing programmes of co-operation. The HWR Berlin is also a member in the “Alliance for Excellence” (UAS7) an association of seven German institutions of Higher Education dedicated to quality and internationality and working to extend joint research undertakings and develop shared research strategies.
currently maintaining over 180 active partnerships with institutions of higher education on every continent
is a member in the “Alliance for Excellence” (UAS7)
