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Creative Communication and Brand Management

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Quick Overview

  • University Pforzheim University of Applied Sciences – Design, Technology, Economics and Law
  • Degree Master
  • Degree Master of Arts, M.A.
  • Study Type Second cycle
  • Mode of admission local admisssion restriction
  • Beginning Students First-year students can only apply or register for the winter semester.
  • Standard period of study (amount) 3 semesters
  • Study Mode (elucidation) full time
  • Location (main / branches campus) Pforzheim
  • Admission semester winter semester
  • Subject

    Das Communication Design gehört zum Studienbereiche Design der Fächergruppe Art, Music, Design.

    Weitere Informationen zur Fächergruppe Art, Music, Design.

     Communication Design

    Das Marketing, Distribution gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

     Marketing, Distribution

  • Areas of Concentration Brand Management, Communication Management, Communications Research, Consumer Research, Design Management
  • Field of study
    • Target group Graduates of business administration and design-oriented degree courses; academically trained practicing professionals from business administrative and creative fields
    • kind of Master course according to the KMK consecutive
    • Main instruction language German
    • Annotation of the Higher Education Institution Study Brand Management: Master in Creative Communication & Brand Management at the Business School in Pforzheim

      Interdisciplinary Master for Creative Brand Management and Brand Communications. Graduates with a bachelor's degree in business administration/marketing and design studies become brand experts at the Business School in Pforzheim.

      The three-semester Master of Arts in Creative Communication & Brand Management (MCM) prepares you to take on management tasks at the interface between marketing and design, e.g. in advertising and design agencies as well as in brand management at brand manufacturers.

      The three-semester postgraduate Master of Arts in Creative Communication & Brand Management (MCM) is aimed at graduates of both business administration and design/creative studies. The Master's degree prepares you to take on management tasks in advertising and design agencies, in marketing communication as well as in brand and product management.

      The Business School and the Industrial Engineering degree courses at the University of Pforzheim meet the highest international requirements. This is certified by the Association to Advance Collegiate Schools of Business (AACSB International).
    • Course Website
  • Access and Admission Requirements
    • Mode of admission local admisssion restriction
    • Admission semester winter semester
    • Degree from an economic course of study with a specialisation in Marketing or in a design-specific degree course or
      academic degree in another field and several years of career-specific experience in the field of Design or Marketing Communication
      Very good knowledge of German and English
      Selection interview
      more information regarding admission requirements
    • Completion of first university degree Bachelor/Bakkalaureus

      Minimum requirements for first university degree:
      • Minimum grade: 2.00
      • Required ECTS credits: 180

      For this degree programme, you should have gained your first university qualification in one of the following subjects groups or areas of study:
      • Subject group: Art, Music, Design, Economic Sciences, Law
      • Area of study: Design, Economic Sciences
  • Programme Dates and Deadlines
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