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Marketing Intelligence

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Quick Overview

  • University Pforzheim University of Applied Sciences – Design, Technology, Economics and Law
  • Degree Master
  • Degree Master of Science, M.Sc.
  • Study Type Second cycle
  • Mode of admission local admisssion restriction
  • Beginning Students First-year students can only apply or register for the winter semester.
  • Standard period of study (amount) 3 semesters
  • Study Mode (elucidation) full time
  • Location (main / branches campus) Pforzheim
  • Admission semester winter semester
  • Subject

    Das Marketing, Distribution gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

     Marketing, Distribution

  • Areas of Concentration Consumer Psychology, Data Management, Management, Marketing, Marketing Research, Predictive Analytics, Statistics, User Experience
  • Field of study
    • Target group University degree in business or economics, business psychology, communication science or comparable degree programme
    • Main instruction language German
    • Annotation of the Higher Education Institution The interdisciplinary master's degree course in Marketing Intelligence prepares students to work in a digital, data-driven marketing environment. It provides skills in marketing and consumer psychology along with general management skills and a deep understanding of how to work with data.

      The Business School and the Industrial Engineering degree courses at Hochschule Pforzheim meet the highest international requirements. This is certified by the Association to Advance Collegiate Schools of Business (AACSB International).
    • Course Website
  • Access and Admission Requirements
    • Mode of admission local admisssion restriction
    • Admission semester winter semester
    • a university degree (Bachelor's degree) in a Business or Economic, Business Psychology or Communication Science course (or a similar course) with a final grade of good (2.5) or better\;
      Generally, with a total of 210 ECTS points.
      Pass in university’s own aptitude test (selection procedure)

      In the addition, the following language requirements must be met for admission:

      For applicants whose native language is not German, proof of appropriate German language skills at level D (according to the test of German as a foreign language) with a score of 4.5 is required.
      Applicants whose native language is not English have to demonstrate English language proficiency level B2** (in terms of the European reference framework), which is sufficient for active participation in English-language courses.
      more information regarding admission requirements
    • Completion of first university degree Bachelor/Bakkalaureus

      Minimum requirements for first university degree:
      • Required ECTS credits: 180

      For this degree programme, you should have gained your first university qualification in one of the following subjects groups or areas of study:
      • Subject group: Economic Sciences, Law
      • Area of study: Economic Sciences
  • Programme Dates and Deadlines
  • Tuition Fee
  • Contact / contact person
    • International Students and applicants are kindly requested to contact the International Office:
    • Akademisches Auslandsamt/International Programs
    • Street address Tiefenbronner Straße 65, 75175 Pforzheim
    • aaa(at)hs-pforzheim.de
    • Internetpage of the institution
    • Contact / contact person for this program
    • Bezeichnung Kontaktstelle Masterstudiengang Marketing Intelligence (M.Sc.) Fakultät für Wirtschaft und Recht Hochschule Pforzheim
    • Contact person Prof. Dr. Elke Theobald
    • Street address Tiefenbronner Str. 65, 75175 Pforzheim
    • Phone 07231 / 28 6358
    • Fax 07231 / 28 6190
    • Zentrale Studienberatung
    • Street address Tiefenbronner Straße 65, 75175 Pforzheim
    • Internetpage of the institution
    • Contact Frau Claudia Röseling
    • Function Leiterin
    • Phone 07231 28-6132
    • Fax 07231 28-6666
    • zsb(at)hs-pforzheim.de
    • Internet page

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